In reference to my previous post about FourSquare and gaming, the presentation by Carnegie Mellon University Professor, Jesse Schell, is an amazing explanation of what he sees in store for our future. It’s scary. It’s plausible. It’s eminent.
When advertisers watched the Spielberg movie “Minority Report”, everyone seemed to agree that the future is about over-advertising. I don’t agree. In the future, people will become so immune to ads that there is no value in producing passive advertisements which people will ultimately ignore.
The future is interactive ads where people are encouraged to "play"; Schell has got it scarily right.