It’s easy to recognize the importance of user data and the role analytics plays when trying to improve upon a product or service. The analytics package that I use quite often on projects is Omniture – recently purchased by Adobe – but if I were to guess, Facebook is aligning to become a direct competitor towards online analytics software.
Facebook is a goldmine when it comes to data-mining. Users are actively encouraged to synch their profiles with all valid and truthful data about themselves. Their personal, financial, entertainment and consumer relationships are all mapped out. FB's new tools, allowing other sites to access Facebook's "like" feature, is just another foot-in-the-door.
When you have hundreds of thousands of websites who have already integrated portions of Facebook’s code, bundling additional functionality (such as a Facebook analytics package) will be simple and ubiquitous. Just as much as the comic industry being fearful of the iPad, Omniture should be concerned about Facebook's future because it could directly compete with them.