Showing posts with label analytics. Show all posts
Showing posts with label analytics. Show all posts

Wednesday, May 5, 2010

Practical applications to reverse-engineering

I find myself spending a lot of time reverse-engineering other people’s work. That is, it’s rather typical that clients have existing systems and frameworks where the amount of documentation is tragically inadequate. The trick is to learn as much as you can about the author(s) and then emulate what they’ve done. And although it’s rather cliché to say this, you really can learn a lot about a person by sifting through their code.

I was working on a project last year which involved developing work specifically targeted for the Nintendo Wii browser. Even though it is powered by Opera, it doesn’t behave the same way as its desktop cousin. The issues are compounded by the fact that there is no official documentation from either Nintendo of America, Europe or Japan; thus it was necessary to break down the issues myself. The full list is a lot more explicit so I’ll simply fire off some of the most glaring facts:

  1. There lacks metrical data to gauge the user's environment. The following issues remain unresolved:
    • There are different Nintendo Wii browser versions and they’re linked to firmware patches.
    • There are different versions of Adobe Flash for the Wii browsers. While one version of Flash can handle video well, the other doesn't.
  2. During the initial launch of the console, the Wii browser costed $5. Someone found a hack to enable one of the apps –which then allowed for a modified version of the onboard browser to run: The legitimate $5 browser had a different resolution than the hacked. In 2009, the decision was made to offer the Wii browser at no charge, but the divide was already set.
  3. What are the dimensions one can work with on the Wii browser? 800x600? No. An obscure width to the likes of 813px. What’s even more strange is that when the <BODY> has a CSS width of 100%, any <DIV> set to “100%” will be locked at 813px.
  4. The Wii has a feature that allows users to zoom in and out of the page. This feature – coupled with the onscreen menu — throws Javascript haywire because the viewable screen height constantly changes.
  5. Anchor tags <A> as well as tags which can be clicked (ie. adding the Javascript function "location" to a div) will always have a visible border around it. I've yet to find a CSS or Javascript solution to this unsightly issue.

From this experience, I can only conclude that web development experts weren’t initially consulted by Nintendo before the browser was integrated onto their console. Since I don’t personally own a Wii, the likelihood that I'd develop personal work for such a platform is very slim. In any case, good luck to all those who have an interest in it!

Friday, April 30, 2010

Metrical data and Vancouver’s housing market

Just recently, a staff reporter from The Vancouver Province wrote an article detailing his opinions on why the Vancouver housing market is inflated. In it, he cited Asians from China as being the primary reason. Now, aside from the reporter blatantly writing a speculative piece and trying to push it out as “fact”, I don’t think I’ve ever seen such a lack of professionalism from a newspaper reporter. This was the first time I’ve ever written a formal complaint and I’ve yet to hear word back from TVP.

To recap the article:

  1. The reporter cold-called different ReMax realestate locations and asked for imprecise and approximate statistical data about ReMax sales.
  2. The reporter did not get any “official” ReMax sales statistics regarding the percentage of homes being sold in Vancouver in relation to the number being sold specifically to Asians from China. (I know for a fact that ReMax does not in any way keep track of this information in any official manner.)
  3. This reporter did not state the credentials he has to make an assessment or conclusion of the housing market or what is the determining factor causing such inflation.

A reporter with an unknown realestate background, gathered his information from conversations, tallied data from just one segment of realtors, did not check the accuracy of what was said, postulated and then blamed a group of visible minorities for the pricing increase –- a group who most probably would not have the capacity to defend themselves from such accusations.

For the housing market to increase, there needs to be a number of different factors; not just that homes were sold. What was the percentage of buyers who were Chinese and the percentage of those who weren't? Those who purchased homes, did they pay above or below market value? How did the reporter derive that the purchasing of homes from Asians equated to an overall price increase in the market?

What I found upsetting about this article was that it was written in a way to put Asians in a negative light. The title of the article could just have easily stated "Homes in Vancouver a prime asset for Mainland Chinese" or "Mainland Chinese are investing in Vancouver homes". Such titles state FACT. Forming an opinionated hypothesis is anyone's prerogative but to do so on print and without any concrete evidence? Disappointing.

Friday, April 23, 2010

Analytics prediction

It’s easy to recognize the importance of user data and the role analytics plays when trying to improve upon a product or service. The analytics package that I use quite often on projects is Omniture – recently purchased by Adobe – but if I were to guess, Facebook is aligning to become a direct competitor towards online analytics software.

Facebook is a goldmine when it comes to data-mining. Users are actively encouraged to synch their profiles with all valid and truthful data about themselves. Their personal, financial, entertainment and consumer relationships are all mapped out. FB's new tools, allowing other sites to access Facebook's "like" feature, is just another foot-in-the-door.

When you have hundreds of thousands of websites who have already integrated portions of Facebook’s code, bundling additional functionality (such as a Facebook analytics package) will be simple and ubiquitous. Just as much as the comic industry being fearful of the iPad, Omniture should be concerned about Facebook's future because it could directly compete with them.