I’ve seen a number of different startups and businesses that focus on bookmark management for browsers. Most recognizable is “Instapaper” which offers a combination of both managing your browser’s bookmarks and viewing pages offline on different platforms. These startups had always tread on very thin ice.
The idea of a “persistent desktop” isn’t new but it’s slowly becoming a reality. The concept is to make your desktop exist in the cloud so that no piece of hardware or platform can dictate which desktop takes precedence. “Synching” your bookmarks had always been just an interim solution to a greater debacle.
As cloud computing ramps up with Apple’s iCloud, these startups will slowly die off because their service offerings were never meant to be a permanent fixture. Did Apple “steal” these features from Instapaper? No. The features that Instapaper offered were a quick-fix until technology caught up with the real idea.