Saturday, July 23, 2011


My coworker and I were discussing software development over some beers and the question arose to whether we should be building work intended on catering to novice users and by doing so, are we helping to create a “dumber” internet. There are two examples to validate both sides:

  1. Back in the day of the VCR, very few people ever “programmed” these devices to record TV shows due to the complexity of the procedure. When TIVO simplified the process, it changed the way people watched television because they no longer felt the need to watch in real-time.
  2. One of the reasons for creating so many restrictions with the iPhone is to ensure that “advanced” features won’t complicate the device. Can you send multiple photos in a single email? No. Why? Because Apple feels this may be confusing. This in itself is limiting because sometimes the features aren’t really advanced at all.

The most obvious answer would be to find a sweet spot in-between the two, but how exactly does one go about doing this?

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