In every generation, there will be buzzwords that catapult sales. Back in the 90s, it was "i" in lieu of the "iMacs". In Vancouver, we have a restaurant called "iCafe". What does it have to do with internet or web? It doesn't; not even in the slightest. Then came "virtual reality" where even tanning salons decided to get in on it with their "virtual reality" tanning booths. Then came the end of the millennia where everyone jumped onto the "y2k" bandwagon and a rash of businesses started up with "y2k" being part of their company name. Compu20000. iTravel2000.
Just recently, the "dot-two-point-oh" grabbed the attention of everyone and a string of marketing and advertising campaigns focused on "Web 2.0". The pessemist in me is waiting to see what new marketing buzzwords will come and captivate the general public but suffice to say: you can't escape it.