There has been a number of different marketing and advertising agencies using charity as a means to gather impressions. Make no mistake; this is an extremely dangerous method of marketing. The most recent campaign I’ve seen consisted of a company offering to give families in Africa clean drinking water provided you join their Facebook group.
The question to ask is:
1.) Is your audience smart enough to differentiate advertising from charity?
2.) If they *are* smart enough, how will this affect the brand? Will such a campaign help tarnish it?