Although the work I do can really only be found on the web, I’m a huge proponent and advocator of having “less” on the internet. This statement will no doubt have producers shaking their heads in disagreement, but what I’ve been noticing has been a trend with agencies to over-produce for their clients. Very often, I will see clients sold on the idea that it is imperative for their business to have a trendy, custom-built, CMS-driven, W3C-compliant, accessible website because this will help reach their targeted audience.
As of yet, I don’t know of any established brands that have required one nor have I seen upcoming brands flourish by solely depending on it.
I have no doubt in my mind that by building an iPhone app for a client, it will generate additional exposure. By building a scalable CMS, the client’s team will be able to easily update their site and grow with their business as it expands. Accessible websites will allow for a greater web audience and a sexy design will get them noticed. The question I have to all this is whether any of this matters in the longrun if the clients’ business goes bankrupt after having spent the majority of their advertising budget on a website?