My programmer buddy who works at Electronic Arts was telling me how he doesn't feel creative directors provide projects with much value and, in fact, are a detriment because they drain the project's overall budget. I completely disagree. Did you ever see that Jet Li movie where he was in jail and during some of the fight scenes, they made a CGI "x-ray" view of the opponent's bones breaking? This is where a CD comes in.
When a movie --having nothing to do with computers, technology or electronic gadgets-- decides that they want fight-scenes to contain high-tech CGI animation and techno-rave styled music in the background, it rarely ever adds to the story. In fact, these things often feel so out-of-place, it makes the overall experience of the movie unpleasant. I can understand if these things were in a high-tech action flick, but not a drama!
Creative directors are the guys that meld these aspects together and ensures that the film has the appropriate eyecandy that coincides with the story. Now, if you're a creative director and are under the impression that rave music can work with *any* film, it's probably a good time to re-examine whether the audience will accept that vision.
Btw, might I add, Donnie Yen is the new Jet Li of North American-approved Asian martial arts films.
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