Analytics prediction

It’s easy to recognize the importance of user data and the role analytics plays when trying to improve upon a product or service. The analytics package that I use quite often on projects is Omniture – recently purchased by Adobe – but if I were to guess, Facebook is aligning to become a direct competitor towards online analytics software.

Facebook is a goldmine when it comes to data-mining. Users are actively encouraged to synch their profiles with all valid and truthful data about themselves. Their personal, financial, entertainment and consumer relationships are all mapped out. FB's new tools, allowing other sites to access Facebook's "like" feature, is just another foot-in-the-door.

When you have hundreds of thousands of websites who have already integrated portions of Facebook’s code, bundling additional functionality (such as a Facebook analytics package) will be simple and ubiquitous. Just as much as the comic industry being fearful of the iPad, Omniture should be concerned about Facebook's future because it could directly compete with them.

Real-life gaming

In reference to my previous post about FourSquare and gaming, the presentation by Carnegie Mellon University Professor, Jesse Schell, is an amazing explanation of what he sees in store for our future. It’s scary. It’s plausible. It’s eminent.

When advertisers watched the Spielberg movie “Minority Report”, everyone seemed to agree that the future is about over-advertising. I don’t agree. In the future, people will become so immune to ads that there is no value in producing passive advertisements which people will ultimately ignore.

The future is interactive ads where people are encouraged to "play"; Schell has got it scarily right.

Crowd sourcing

The NYT’s article on “human flesh search engines” scares me in ways I don’t know how to describe. The idea of utilizing crowd sourcing (the act of getting individuals to perform tasks for an overall effect) mixed in with communist society and endorsing vigilantism is absolutely frightening. Only recently did I sign up for an account with FourSquare and the most immediate thing I could think of was the possibilities that crowd sourcing can produce.

Rather than pay or even coax individuals to rate/review/map a city’s business venues and locations, FourSquare makes it into a game with a rewarding system based on satisfying one’s ego: achievement “badges”. People don’t even realize they’re doing work because the “work” has been made into a game. If there is any type of predictions about the future, it is that all aspects of our lives will be made into games; it’s only a matter of time.

Comic books

Mauricio, a person whom I've worked with over the past three years, illustrates his own comic books. There are only a handful of people in the office who have an appreciation for this medium but it has been quite unanimous how we look at Marvel's decision on producing comic books for the Apple iPad. Some insights:

1. Comics will not require paper; thus the sale of a comic will not require such a drastic overhead.
2. Marvel is cutting out the middle-men. When you buy comics, you are buying directly from Marvel/Apple.
3. Digital copies hold no value.
4. Comic book stores who hold tonnes of back-issues will cease to exist. Why would they be around when Marvel can sell you a digital print?
5. Comic books will cost more. Yes, more. Graphic novels were the comic industry's way of creating books with their comics. With the iPad, there is no need. You won't have the ability to purchase a graphic novel, you'll simply need to purchase each and every individual comic.
6. Those who "collect" comics will cease. As stated above, digital copies will rule and if so, what value is there for comics if a digital copy is always available?

The first issue of Batman or Superman will always retain some sort of monetary value, but this is only true for this generation. The next generation of kids will become exposed to a world where consumable media is disposable. There is no value in collecting digital copies. How we value and commoditize comics will change in the next few years and I will state the obvious: local comic stores will start shutting down because of it.

This is a perfect example of business disruption; those who don't maintain an understanding of where technology is headed will be in for a shocking realization when their business strategy suddenly becomes obsolete.

Market buzzwords

In every generation, there will be buzzwords that catapult sales. Back in the 90s, it was "i" in lieu of the "iMacs". In Vancouver, we have a restaurant called "iCafe". What does it have to do with internet or web? It doesn't; not even in the slightest. Then came "virtual reality" where even tanning salons decided to get in on it with their "virtual reality" tanning booths. Then came the end of the millennia where everyone jumped onto the "y2k" bandwagon and a rash of businesses started up with "y2k" being part of their company name. Compu20000. iTravel2000.

Just recently, the "dot-two-point-oh" grabbed the attention of everyone and a string of marketing and advertising campaigns focused on "Web 2.0". The pessemist in me is waiting to see what new marketing buzzwords will come and captivate the general public but suffice to say: you can't escape it.

Gateway drug

The Apple iPod. I keep telling my PC-loving friends that Apple is penetrating the PC market because they have tiny "gateway drug" types of technology that encourages a user to try using Apple products. Those who don't own MP3 players will more likely try out the iPod. Those who own an iPod will more likely try out the iPhone. Those who try out the iPhone will more likely try out a Mac Mini.

PC users who mock Apple's resilience needs to wake up: They have a product out there that is perfect for you and after the first hit, you'll probably come back for more.

Changing landscapes

Years ago, I helped my friends start up a small, local PC hardware business – they’re still around and doing well – and recently spoke with the initial team about the direction of the business. Over the past decade, computers have gotten so fast that it’s no longer a question of processing power. We don't need to use desktops to run software adequately.

Instead, the real question is how we use computers. We're no longer tethered to a desktop anymore so why is the assumption that we will continue to purchase desktops for home use?